Developing a Strong Board of Directors

By Max Glassburg / Published September 2024

Homeowners’ associations (HOAs) can’t function properly without a strong board of directors. But if you see a risk of HOA board member burnout or are looking to increase participation, you’ll need to do more than follow a few legal statutes to help your community thrive. Right now many HOAs are struggling to fill board seats. This puts each association at risk of falling under government control. If a quorum can’t be established, the state will appoint a receiver to administer the bylaws. This also subjects the HOA to numerous fees.

     Let’s talk about the ways HOA community managers can work with their board of directors to prevent common issues, reduce stress among your membership, and build a stronger community.

1. Take pride in what you do for the community

     Pride can be contagious. While this is true for everyone, it’s especially true for leadership. The officers (president, vice president, secretary, and treasurer) are the beating heart of the HOA board.

     Do your board officers’ roles motivate them to excel? Do they speak positively to other residents about their work? Officers need to set the tone for everyone else. Granted, pride alone won’t drive membership, but it’s necessary to make anything else work.

2. Lean on technology to stay in touch

     HOA board member burnout is difficult to manage alone, and Yardi has a long history helping HOA leadership manage their communities. Yardi Breeze Premier is an all-in-one software that puts you in charge of your entire portfolio. This means HOA managers can easily customize correspondences and communicate rules to residents. Breeze Premier also keeps a record of all communications and violations, so you have all the evidence you need to enforce fees and penalties.

     Make sure you train all board members on communication tools built into the property management software you use. This will make it easier for the board to stay connected with homeowners.

     You can even send resident newsletters and email updates through the software to let the community know what the HOA is doing to support them.

3. Make board membership meaningful

     If you’re finding a lack of interest in your HOA board, it may be that the association’s homeowners don’t “see themselves” in the board’s decisions. Encourage interest by reaching out and discovering what the community wants. While board meetings are an important part of any association, some residents might need more incentive to join.

     There are probably specialty committees that can be created to tap into the interests of individual residents: gardening, welcoming, social, etc. Association membership thrives when residents see their interests and skill sets being used to improve life for everyone in the community.

Photo by iStockphoto.com/Ridofranz

4. Don’t create unenforceable rules

     Don’t make things more difficult than they have to be. For instance, some states have laws that allow residents to air dry their laundry regardless of HOA regulations. In these states, the board can’t create a rule restricting this behavior just because they don’t like the way laundry looks blowing in the wind.

     Furthermore, the Fair Housing Act sets lines you cannot cross even when something is bothering you or another community member. The FHA is a powerful tool that helps you wield authority for your residents, not against them. When in doubt, stick to it blindly. After all, you can’t enforce a rule that’s illegal in the first place!

     Rule of thumb: Even if a regulation isn’t illegal, if it’s not stated clearly in the association bylaws, it can’t be enforced.

5. Find consensus (most of the time)

     Disagreements can be productive. HOA boards generally pass regulations when they reach consensus, but that doesn’t mean every single board member will agree with every single aspect of every idea. Formal consensus proceedings should allow the board to hear and discuss all concerns. It’s important for board members to understand that while they do have a voice, the needs of the community outweigh the needs of the board.

     If one or two board members are consistently voting down meaningful changes for nitpicky reasons, the legitimacy and effectiveness of the entire board can be compromised. That’s exactly why every concern needs to be heard and thoroughly discussed. A lot more will get done, and consensus will be reached more often, if all members feel like their input matters.

6. Encourage the right people to join the board

     Every HOA board member should be there for the right reasons. If anyone expresses interest in joining, have some talking points (consider a printout and/or emailed document). Cover a few major points to ward off anyone who may be joining for the wrong (aka self-motivated) reasons. Encourage those with their hearts in the right place.

How to Identify Good Board Members

     A resident may be a good candidate for the board if they possess the following:

• Put the community’s needs before their own interests
• Do the work and follow through with commitments
• Develop their leadership skills
• Learn the bylaws and apply them fairly across the community
• Discuss issues rather than make demands
• Are already active volunteers in the community
• Enjoy finding creative solutions that accommodate everyone’s input
• Are not too busy with other activities that they cannot keep up

     It’s not always easy to find enthusiastic volunteers. HOA board membership is unpaid volunteer work that asks people with families and full-time jobs to go the extra mile. But once you find the right people, the results are wonderful.

7. Do business in the correct manner

     Members of the board of administration may use email as a means of communication but may not cast a vote on an association matter via email. A meeting of the board of directors of an association occurs whenever a quorum of the board gathers to conduct association business.

8. Make sure board members know the rules

     Communicate professional expectations among board members. Keep summaries of each meeting, and ask the board to ratify the results at future meetings. If you do a good job of coordinating discussions, assisting the board on policy matters, and resolving issues during meetings, there will be less incentive for board members to privately discuss business outside of board meetings. There’s simply less risk of turmoil and HOA board member burnout when everyone respects the rules.

9. Be active on social media

     When residents go on social media to express frustrations or personal feelings, be sure to acknowledge them. You can even go as far as to thank them for their input, but do not engage with a negative conversation.

     For more ideas, check out our article on the dos and don’ts of social media. It’s important to address all comments, good or bad, but the most important thing is to protect the HOA’s reputation and credibility.

10. Keep volunteers motivated

     HOA board member volunteers don’t grow on trees. It’s important to keep them motivated by showing them how the HOA board benefits their community. Here are a few quick thoughts on attracting board members:

     Be honest about their responsibilities. The worst thing you can do is misrepresent the level of commitment to a new member.

     Welcome the new. You’re not there to control; you’re there to facilitate. Encourage new ideas, new committees, new directions, etc.

     Set them up for success. Provide the legal documents HOA members need up front. Be sure they’re aware of any individual liabilities, ways to manage time, and anything else that will help them thrive.

Max Glassburg

Senior Marketing Writer, Yardi Breeze

     Max Glassburg is a senior marketing writer at Yardi. He is usually found writing for Yardi Breeze and especially enjoys connecting with clients and sharing their successes with the real estate community. For more information, visit yardibreeze.com or call 800-866-1144.