By Casey Crowther / Published March 2020
Some say construction is a necessary evil. It must be done, but noise, traffic, and poor aesthetics can be bothersome side effects that spoil residents’ quality of life.
When Target Roofing & Sheet Metal was asked to reroof 32 luxury, low-rise condominium buildings along Triana Terrace in Fort Myers, the initial challenge emerged months before the first roofer rolled into the neighborhood.
Triana Terrace is split among four homeowners associations, which also fall under a master association in the Renaissance community. That meant presenting project plans and coordinating approval with five separate governing boards. No work could commence until each association’s board voted in favor of the project and agreed on the budget, and each vote came at a different date.
Once that hurdle was cleared, Target Roofing faced another challenge because of the sheer size of the project—280,000 square feet of roof space. Ordering that much tile from a single manufacturer can be a challenge in ordinary circumstances, but inventory remains depleted because of active hurricane seasons in recent years. Target Roofing’s established relationships with suppliers proved critically important in securing enough Eagle-brand flat concrete roof tiles to complete the job. Existing relationships with suppliers also helped Target Roofing secure priority delivery timelines and exercise its high- volume purchasing power for discounts on materials, savings that ultimately were passed on to the customer.
In many commercial environments, roofing crews can work early morning, overnight, and weekend shifts to complete projects quickly and without disrupting business operations. Triana Terrace, however, features 130 individual condominium units, the majority of which are occupied. There are no “off” hours, and homeowners associations are deeply interested in preserving residents’ quality of life. Having successfully completed roofing projects at some of the region’s most prestigious gated communities, Target Roofing tapped into three factors that minimized interruption during the project:
Despite the construction phase occurring during the heart of rainy season, Target Roofing was able to successfully complete the project ahead of schedule through careful planning, capitalizing on its relationships within the supply industry, and an efficient business model designed to produce quick, quality work.
President, Target Roofing & Sheet Metal
Casey Crowther is a fifth-generation roofer and president of Target Roofing & Sheet Metal, a licensed and insured commercial roofing specialist headquartered in Fort Myers. For more information, please visit TargetRoofers.com or call (239) 334-7496.