Published November 2019
Welcome to FLCAJ’s fourth annual “Women of the Industry” feature. We have long recognized the critical role that many women play in the community association industry—from community management to business leadership, the number of women in decision-making roles is accelerating. With that in mind, we invite you to take note of these exceptional women. Almost all facets of the industry are represented here: community managers as well as professionals in fields such as asphalt, banking, law, professional organizations, roofing, engineering, education, etc. These women have made an impact on the community association industry in Florida, and they have each made a difference in their respective fields. They are deserving of our congratulations and recognition.
Marketing & Business Development Manager
Affinity Management Services
Lightly salted with a lot of soul—that’s Ashley Artiles. Inspired by her mother, Ashley understands the value of giving it your all and building long-term relationships. For Ashley, it’s never just about the transaction. She takes time to get to know her clients and understand what’s important to them and their association. Since joining Affinity Management Services, she has brought a keen understanding of the vendor side to the company and believes the most important factor to property management success is communication with the board and management alike. It is the simple things like returning a phone call or an email. With a grateful heart, she enjoys time at the beach, reflecting on all the great things in her life.
Florida CAM Schools LLC
2501 West Main Street #110
Leesburg, FL 34748
Services: A full range of innovative, discussion-driven educational classes and training for managers, board members, manager applicants, and service providers.
In 1999, Betsy fell into the community association industry. For the next 10 years, she developed and presented courses for CAMs statewide. In 2009, Florida CAM Schools was born, which she says was truly a gift from God. Betsy loves her work because she is hooked on being around people who want to learn! It is believed that Betsy is the only expert in the field of Florida CAM training who is a certified advanced behavior specialist, certified image consultant, professional development coach, speaker, author, trainer, a Florida licensed CAM, CFCAM—Certified Florida Community Association Manager, and CMCA. Betsy’s son Adam is currently a USMC First Sergeant. Adam, his wife, Chasity, and son, Rhett, live in Jacksonville, North Carolina, where he is assigned to the 3rd Battalion at Camp Lejeune. Florida CAM Schools supports our military by donating to Folds of Honor.
Senior Vice President/Relationship Market Manager
BB&T Association Services
19631 State Road 7
Boca Raton, FL 33498
Denine Barham has been with BB&T Association Services for nine years and has served as Senior Vice President and Relationship Market Manager for the past four years. Denine began her banking career at Michigan National Bank, relocating in 1989 to join the fast-paced and expanding financial services industry in Florida. Prior to joining BB&T, Denine served in a variety of banking leadership roles including branch operations, branch management, small business banking, and training and development. Her wide-ranging experiences have afforded her the knowledge and get-it-done attitude necessary in today’s ever-changing community association industry. With BB&T Association Services, Denine and her sales team cover 15 states and the District of Columbia. Her team of experienced professionals is a strong resource for property management companies and self-managed associations—providing valued advice on a full range of financial options, including association loans, deposits, investments, payment processing, and FDIC coverage. Her focus is always on the client and performing at the highest level of professionalism and ethical behavior.
Florida Bar Board Certified Condominium & Planned Development Law Expert
Henderson, Franklin, Starnes & Holt, P.A.
1715 Monroe Street
Fort Myers, FL 33901
Offices in Fort Myers, Bonita Springs, Naples, and Sanibel
Amanda Barritt is a specialist in Condominium & Planned Development Law and serves as Chair of Henderson Franklin’s condominium and homeowners associations practice group. She represents residential and commercial condominiums, as well as homeowners and property owners associations, in all aspects of condominium and property association law.
Amanda speaks to community association management groups and shares practical advice on “The Legal Scoop” on Southwest Florida Real Estate blog. She is a member of the Real Estate Investment Society and the Real Property, Probate & Trust Section and Condominium and Planned Development Committee of The Florida Bar. Amanda received her law degree from Florida State University.
Business Development Director
Florida Southern Roofing (FSR)
6653 19th Street East
Sarasota, FL 34243
Cindi began her community association career with Florida Southern Roofing in 1999. From 2008–2013, Cindi served the CAI West Florida Chapter’s team as their membership director. Cindi then returned to Florida Southern Roofing as business development director in 2015.
Cindi has served on the board of directors with CAI West Florida Chapter for four years, serves on the membership committee of CAI Suncoast Chapter, co-hosts the Your Community Partners Lunch & Learn seminars, and co-hosts Community Matters podcast on SRQFM.com. Cindi strongly believes in educating and building relationships with community associations.
Cindi is a member of the JHACH Sarasota-Manatee Guild and spearheads the FSR Roofs for Heroes projects.
Vice President of Sales & Retention
Condominium Associates (CA)
Locations in Clearwater, Tampa, and Pasco County
Services: A full-service association management company, providing facilities management, financial management, and administrative services.
She never thought of herself as a “sales” person; however, after 25-plus years, Kathy found that she is a modern version of one. She began her career in Indiana. Desiring a career in an industry that would survive economic turmoil, where making money went hand-in-hand with helping people, she found that association management was a great fit. In 2002 she chose to work for CA over many other management companies. Larger companies don’t always provide good customer service, but medium-sized, locally owned companies are better able to control their practices. By that, she means they are free to tailor their services to supply customer needs. She also enjoys public speaking, teaching, and coaching board members.
Executive Vice President of Business Development
944 NW 9th Court
Miami, FL 33136
Anna is EVP of Business Development at DSS Condo, a project management firm specializing in condominium restoration and renovation projects throughout Florida. In the three years she has been with the firm, DSS Condo has tripled in size and continues to grow.
As a former property manager, Anna understands the difficulties associations face when confronting a major construction project as well as the importance of having an expert to advocate for the association and homeowners throughout the project.
“I love our business model because everyone wins,” Anna says. “We keep the bidding process fair and transparent, we save associations significant amounts of money, and we take a huge burden off the board members and property managers.”
When she isn’t juggling multiple projects, hosting CEU classes, nurturing relationships, and kicking off new initiatives, Anna is happily busy with her husband, raising two wonderful toddlers in Miami.
Target Roofing & Sheet Metal
1841 Ortiz Avenue
Fort Myers, FL 33905
Length of service: 2 years
Services: Target Roofing is a locally owned, licensed commercial roofing company that installs flat, metal, tile, and shingle roofs along Florida’s Gulf Coast. Clients include high-rises, apartment buildings, condominiums, shopping plazas, churches, schools, and government facilities.
Shanda’s two decades of professional construction experience cover multiple trades, and her role at Target Roofing includes oversight of the company’s growing volume of residential contracts, condominiums, and apartment complexes. Business Observer recently named Target Roofing as one of the fastest-growing companies on Florida’s Gulf Coast, and Shanda’s competitive spirit and can-do attitude has allowed her to thrive in the fast-paced environment. She cites her grandmother’s advice as her driving force: “Go in headfirst and give it your all!”
Outside of work, Shanda enjoys fishing, boating, and swimming and cherishes the time she spends with her family. “I simply love and enjoy life,” she says.
Backer Aboud Poliakoff & Foelster
400 South Dixie Hwy, Suite 420
Boca Raton, FL 33432
(561) 361-8535 – Voice
(800) 251-3562 – Toll Free
Services: Backer Aboud Poliakoff & Foelster LLP is a full-service boutique community association law firm which provides personalized legal services to condominium associations, homeowners associations, and master associations and represents clients in real estate, commercial litigation, bankruptcy, construction, insurance litigation, tort, and property law matters.
Michele A. Crosa is a partner with the Firm and was recently honored by her peers in the legal community when she received the Martindale Hubbell AV Preeminent® attorney rating for ethical standards and legal ability. Michele, a Miami native, received her B.A. from Florida International University and her J.D. from the University of Denver Sturm College Of Law. Michele has focused her legal practice on representation of condominiums and community associations for almost 10 years. What she loves most about her work, in addition to obtaining the best litigation results for her clients, is counseling and assisting board members with regard to any and all general legal matters that arise. When not practicing law, Michele, true to her coastal roots, is an avid boater, spending most of her free time with family and friends on the water.
Treasury Management Officer—Vice President
1300 N. Westshore Boulevard, Suite 150
Tampa, FL 33607
Office (813) 676-2353
Cell (813) 838-6113
Jessica began her banking career as a part-time teller in college, during which time she developed a love for banking. Jessica’s experience includes retail banking, credit analysis, and for the past six years, treasury management. Jessica specializes in discovering the best combination of deposit and electronic services, which are designed to maximize interest, minimize fees, increase accounting efficiencies, and mitigate the risk of fraud. Jessica has extensive experience managing complex corporate relationships and takes a partnership approach with her clients. In her free time, Jessica enjoys volunteering for animal rescue groups, helping cancer research organizations, reading, and scuba diving.
Chief Operating Officer
KW Property Management & Consulting
8200 NW 33 St., Suite 300
Miami, FL 33122
Length of Service: 15 Years
Services: KW Property Management & Consulting provides a professional and independent approach to property management with more than 1,700 employees. From upscale high-rises to homeowners associations and garden-style townhomes, KWPMC meets the needs of 80,000 unit owners.
Katalina Cruz joined KWPMC during its infancy in 2004. She has been a pivotal part of the company’s growth, functioning as both chief financial officer and director of human resources during her first decade at KWPMC. In 2015, Cruz was promoted to chief operating officer and continued to strengthen the company’s values, focusing on delivering excellent customer service and enhancing talent management. With an accounting background, Cruz maintains her memberships with the American Institute of Certified Public Accountants and Florida Institute of Certified Public Accountants. Outside of work, Cruz enjoys pushing herself physically and mentally by competing in triathlons.
Director of Business Development
135 W. Central Blvd #720
Orlando, FL 32801
Judith has more than 30 years’ experience in the community association management industry and is a Florida licensed CAM. Her background included serving as an on-site manager for a large golf course community full of amenities, a division manager overseeing high-rise condominiums and managers, and also an integration program manager for a national management company in their company acquisition program. Additionally, she has worked extensively in the home-building industry for more than 50 condominium and PUD [planned urban development] communities as well as large short-term rental communities, sitting on those boards from inception to transition. Judith is also extensively involved in CAI.
Association Financial Partner for South Florida region
Alliance Association Bank
Cell: (561) 212-2091
Toll-free: (888) 734-4567
Services: Alliance Association Bank (AAB) is a division of Western Alliance Bank, a wholly owned subsidiary of Western Alliance Bancorporation (NYSE:WAL). Western Alliance Bancorporation has been ranked in the top 10 for four consecutive years from 2016 to 2019 on Forbes magazine’s Best Banks in America List. AAB specializes in deposit products, lockbox, and loans to associations and their management companies across the country.
After graduating from Iowa State University with a B.B.A. finance degree, Lisa Elkan moved to Florida and enjoys living in south Florida. Lisa believes, “Before you assume, learn the facts. Before you judge, understand why. Before you hurt someone, feel. Before you speak, think.” She joined Alliance Association Bank in 2013, and her philosophy is to be an advocate for her clients. She follows through with what she promises in order to meet each client’s expectations. Her position at AAB allows Lisa to establish strong relationships with her clients by listening to them and proposing options that best fit their association banking needs. She is an active member of both the CAI Southeast Florida and the CAI Gold Coast Chapters.
Juda, Eskew & Associates P.A.
Certified Public Accountants Since 1984
8211 W. Broward Blvd, PH1
Plantation, Florida 33324
Length of Service: 18 years
Services: Juda, Eskew & Associates offers a full range of accounting, audit, and focused financial services to condominium and homeowner associations throughout Florida. Our main core is full service monthly accounting including accounts receivable, accounts payable, budget preparation, cash management, general ledger, and compiled financial statements. Our monthly services are web-portal based and tailored specifically for both the board of directors and management as well as the homeowners. Recently added to our monthly services is meeting the new requirement for Florida condominiums with 150 units and more to digitally post certain documents to a secured website. In addition to monthly services, we provide year-end services, cash receipt and disbursements statements, compilations, reviews, and audits. We also are available for extended services such as bank loan assistance, insurance proceeds recovery, expert witness testimony, litigation support, developer turnover, receiverships, and other agreed-upon procedures as needed.
Carol Eskew, C.P.A., is the firm’s engagements partner. She is a graduate of Florida Atlantic University and joined the firm in 2001. She is dedicated to providing excellent client services and development as well as spearheading special projects involving developer turnovers, receiverships, and expert witness testimony.
Carol enjoys traveling both here in the United States and Canada as well as overseas. Each year she and her travel buddies plan a memorable trip filled with great adventures that always includes the natural beauty of the areas they visit.
Haber Law P.A.
251 NW 23rd Street
Miami, FL 33127
Fax: (305) 379-1106
Lauren Fallick is a partner at Haber Law P.A., a 13-attorney boutique law firm that focuses on the following practice areas: condominium and homeowners association law, complex business litigation, construction defect litigation, and real estate transactions and litigation.
Lauren graduated from the University of Florida with honors and earned her law degree at Nova Southeastern University, magna cum laude, where she served on the Board of Editors of Nova Law Review. When asked about the best advice she received as a lawyer, Lauren answered: “It’s a three-way tie: (1) always be the most prepared attorney in the room; (2) your word is your bond; and (3) never underestimate an opponent, but take advantage if they underestimate you.” Lauren’s interests outside of work include Florida Gator football, traveling, skiing, fitness, and writing.
Miami Real Estate Attorney
Dania S. Fernandez & Associates P.A.
Offices in Miami & Coral Gables
Services: The Law Offices of Dania S. Fernandez & Associates P.A. practice the field of community association law in the state of Florida. Since the firm’s inception in 2000, it has focused on the development, formation, and representation of community associations and similar clients such as property managers, service providers, builders, and land developers.
Dania S. Fernandez was born and raised in Miami, Florida. Before earning her law degree at Nova Southeastern University, she was an educator for special needs children. Her constant drive and willingness to help all those around her has been her key to success. She is always focused and gives her heart to all she does. She has built her practice by educating her clients and filling the needs of the Hispanic community of South Florida. Her top priorities in life are happiness, good health, and family. Her drive to reach her goals is like no other, and she plans to continue guiding and helping communities for years to come.
Chief Executive Administrator
Lake & Wetland Management Inc.
5301 N. Federal Highway #204
Boca Raton, FL 33487
Every company needs that “behind the scenes” person to keep things organized and moving along. Leslie Fischer has done just that since 1992 when she; her husband, Brian; and brother-in-law Stu founded Lake & Wetland Management Inc. Since then, the company has grown from a home office to nine office locations, providing environmental services throughout the entire state of Florida.
Leslie, who managed restaurants in Pittsburgh and South Florida, uses these skills to handle customer service, HR tasks, payroll, billing, collections, and much more. She is truly the backbone of this innovative company that maintains waterways, restores shorelines, and improves native habitats for golf courses, community associations, and municipalities. She “wears many hats” and is the go-to person for many situations at this dynamic, growing firm.
6972 Lake Gloria Boulevard
Orlando, FL 32809
Rebecca Furlow, President/CEO of Leland Management, a family-owned business, has led her team under the mission to raise the level of professionalism and service to Florida community associations. Under her direction guided by the philosophy of honesty and respect, Leland has grown to more than 450 employees serving more than 130,000 homeowners throughout the state. As a result of her leadership, Leland has been awarded Orlando Business Journal’s Best Places to Work nine years in a row and Orlando Sentinel‘s Top Work Places for the past three years along with other industry accolades. Rebecca has been the recipient of many awards, including CEO of the Year and the Orlando Sentinel’s Leadership Award.
Primary Qualifier and CFO
Promar Building Services, LLC (formerly Promar Painting & Waterproofing, LLC)
5383 Sandhurst Circle North
Lake Worth, Florida
After 30 years in the concrete restoration industry I retired, but I soon realized I was not ready to stop working. The owner of Promar, Alfredo Amador, whom I had worked with for almost 17 years, asked me if I would be interested in joining his company. Sharing the same work ethic and values made it a perfect match.
Years ago, at job site meetings I realized there was a disconnect between how the contractor thought and how the managers and board members thought. Originally,I pursued my CAM license to better understand our clients and their needs. I took the CFCAM course to learn even more. Now we focus on creating relationships with clients and not just getting the contract.
I am proud of everything I have achieved. I have met people throughout my career who have helped me define my own career, have had the opportunity to publish articles in FLCAJ, and have written CAM CEU courses for the state of Florida.
Executive Vice President, Director of Sales and Marketing
U.S. Century Bank
2301 NW 87th Ave, PH Floor,
Miami FL 33184
Martha Guerra-Kattou is an Executive Vice President, Director of Sales and Marketing, at U.S. Century Bank (USCB) since 2016. She is part of the management team responsible for leading USCB to more than $1 billion in assets and earning the prestigious five-star Bauer rating, representing the highest level of banking performance. Currently, Guerra-Kattou oversees the profitable operation of 11 full-service banking centers throughout Miami-Dade and south Broward counties. She also implements initiatives to increase the imprint and visibility of USCB in areas such as association banking.
Guerra-Kattou has been in the banking industry for more than 30 years. She began as a teller in 1987 at Republic National Bank and through hard work has worked her way up to be an executive of the bank. Martha believes a good leader takes the time to mentor employees and challenges them to expand out of their comfort zone.
Client Services Coordinator
110 E. Broward Boulevard, Suite 1700
Fort Lauderdale, FL 33301
Length of Service: 1 year
(954) 210-7925 ext. 102
As a “people person,” I relish my role and find that the interaction with clients and the collaboration with the team are the best parts of each workday. I thrive on the daily opportunities to assist with marketing, and I particularly enjoy being included in the rewarding responsibilities of assisting with recruiting, interviewing, and onboarding new employees. As a native Floridian, I enjoy warm weather and the great outdoors. Outside of work, you’ll often find me either in the saddle or simply hanging around the pasture with my two horses, two dogs, four cats, and two donkeys.
Seacrest Services Inc.
2101 Centrepark W Dr #110
West Palm Beach, FL 33409
Anjanette Hanna is President of Seacrest Services, a full-service property management company that was founded in 1975 and is headquartered in West Palm Beach, Florida. She joined the company in 2001 as the Director of Customer Service and Information Technology. Since joining the company, she has held several key positions: Senior Vice President of Administration, Executive Vice President, and President since 2017.
Anjanette Hanna is responsible for overseeing the day-to-day operations while bringing outstanding service to the communities it serves, overall efficiencies to the organization, and expansion of its market share. Since 2017, to support its expansion efforts, Seacrest opened additional satellite offices in Delray Beach and Miramar, Florida.
When asked, what has been the highlight of her career, she says, “Being appointed as President and having the confidence of our owner and the support of the leadership team and staff has been the most memorable experience in my career thus far.”
Kings III Emergency Communications
751 Canyon Drive, Suite 100
Coppell, Texas 75019
Length of service: 5 years
Since 2014, Marie has provided servicing/installations for Kings III—an industry leader in emergency phone monitoring focused on helping customers reduce risk, liability, and costs by providing best value help phone solutions.
She’s a licensed elevator mechanic in Florida, Georgia, Colorado, and California and holds a National Certified Elevator Technician license (CET), with many years of experience in the elevator industry.
Kings III’s customer reviews often mention Marie and speak of her work ethic best: “Marie is by far one of the nicest and most informative reps from any company I’ve worked with. She’s fast, friendly, and gets the job done. If I were still in business, I’d want her to work for me.” – Rick Smith, Elite Association Management.
GNM Hough Inc.
11870 W. State Rd 84, Suite C9
Davie, FL 33325
Services: GNM Hough Inc. specializes in the installation and service of access control, video surveillance, and intrusion detection systems.
In 1999 Gina began working for a global company that provides fire and security installation and service. In 2002 she was on a team that headed up the DSO Reduction Team and won the Gold Award for Asset Management for the Fire Safety Division; in 2007 she won Sales Professional of the Year. In 2009 Gina and her husband formed GNM Hough Inc., and she left corporate America and never looked back.
GNM Hough is currently a member of the Davie-Cooper City Chamber of Commerce, and Gina is the Chamber’s past president. In 2018, she won the Small Business Person of the Year Award and remains an active board member.
She is solutions driven, has a passion for business, and enjoys networking with other business professionals.
Operations and Business Development Manager
Vote HOA Now
Before joining Vote HOA Now three years ago as vendor to the community association industry, Ruth was involved in association management at both a branch office and on-site community. Along with overseeing electronic votes throughout the US and Canada, she is involved with business development and marketing where she presents both in-person and online to management companies, committees, and boards. She really loves hearing how Vote HOA Now has made the lives of managers and boards easier by achieving quorum while saving time and money! Ruth has a communications degree from the University of Illinois, holds the CMCA designation, and is a CAI Educated Business Partner.
Association Law Group
1200 Brickell Avenue, PH 2000
Miami, Florida 33131
Ms. James is an associate with Association Law Group and represents associations on all aspects of general legal matters; including collections practices and procedures, enforcement of covenants and restrictions, and board governance and operational issues.
Ms. James earned a bachelor of science degree in political science from Santa Clara University. Thereafter, she earned her juris doctor degree from the University of Miami School of Law. While at the University of Miami School of Law, she earned an honors award in litigation skills.
Ms. James is a member of the Florida Bar as well as the Dade County Bar Association.
J.R. Frazer Inc.
6615 W. Boynton Beach Boulevard, #360
Boynton Beach, FL 33437
Pratiksha Jay is the office manager for J.R. Frazer’s Inc., which specializes in providing reserve studies and property/flood valuation reports to HOAs and condominiums. Besides working 50–60 hours a week, she is also a mother and wife who cooks, cleans, and supports her family members.
She came to this country from India back in 1992, not knowing any English except “hello” and “thank you.” Over the years, she not only learned English but also worked for Disney, processed mortgage loan files, became a successful real estate professional, and managed two laundromat businesses.
Pratiksha is an inspiration to her company and her family.
President and Managing Partner
Juda, Eskew & Associates, P.A.
Certified Public Accountants since 1984
8211 W. Broward Blvd, PH1
Plantation, FL 33324
Length of Service: 34 years
Services: Juda, Eskew & Associates offers a full range of accounting, audit, and focused financial services to condominium and homeowner associations throughout Florida. Our main core is full service monthly accounting including accounts receivable, accounts payable, budget preparation, cash management, general ledger, and compiled financial statements. Our monthly services are web-portal based and tailored specifically for both the board of directors and management as well and the homeowners. Recently added to our monthly services is meeting the new requirement for Florida condominiums with 150 units and more to digitally post certain documents to a secured website. In addition to monthly services, we provide year-end services, cash receipt and disbursements statements, compilations, reviews, and audits. We also are available for extended services such as bank loan assistance, insurance proceeds recovery, expert witness testimony, litigation support, developer turnover, receiverships, and other agreed-upon procedures as needed.
Kimberly A. Juda, C.P.A., is the firm’s managing partner. She is a Fort Lauderdale native who graduated from Stetson University and joined the firm in 1984. She is committed to utilizing technology in the application of the firm’s structure and has a certification in AICPA System and Organization Controls for Cybersecurity.
Kim’s an animal lover, and when not at work, you can find her at her home, the “Runaway Ranch” in Southwest Ranches. Runaway Ranch is home to her horses, dogs, and cats. She has a passion for photographing nature in all forms under the hobby name of Runaway Lens.
Executive Vice President of Accounting
Condominium Associates (CA)
Locations in Clearwater, Tampa, and Pasco County
Services: Condominium Associates is a full-service association management company, providing facilities management, financial management, administrative services, and property maintenance.
Lola is a financial management professional with 28 years of experience. She is an integral part of CA, managing the client accounting and finance team. She is responsible for overseeing all financial aspects company-wide. Lola’s areas of expertise include financial analysis, profit improvement, project management, auditing, training, and strategic planning. Lola holds a double bachelor’s degree in finance and business administration. She has a master’s degree in business administration and a master’s degree in accounting. Lola is also a Certified Fraud Examiner (CFE). Her diverse background includes industries ranging from banking to non-profits to insurance and real estate/HOA management fields. She also speaks five different languages.
Vice President, Reserve Studies
210 Charles Street
Port Orange, FL 32129
Anastasia started the reserve study division of Expert Inspectors and still oversees every report that is produced. She has an extensive background and knowledge of the association management industry and especially reserve studies and budgeting. Anastasia enjoys working closely with association managers and boards to make sure that their reserve study needs are met. In addition to her experience in this industry, she has owned and operated businesses in both Florida and her home state of Alabama. Anastasia is a licensed community association manager as well as a certified reserve study specialist.
Chief Operating Officer (COO)
Bass United Fire & Security Systems
3000 Gateway Drive
Pompano Beach, FL 33069
Stephanie Koury, COO, began her career at Bass United in 2005 after graduating with a bachelor’s degree in business administration from the University of Florida. Bass United is a family-owned and -operated commercial fire alarm and security system provider, currently celebrating its 42nd year in business. During her 14 years at the company, she has spearheaded several initiatives to increase company efficiency, improve customer service, and streamline operations, all while expanding her knowledge of the life safety industry. Stephanie genuinely loves her job and is eager to continually develop Bass United’s team through support, continuing education and training, employee morale activities, and implementing efficiency processes to make Bass United the best.
The Orlando Law Group
940 Centre Circle, Suite 3002
Altamonte Springs, FL 32714
(407) 512-4394 ext 106
An experienced attorney of 13 years, Florence also brings a business management, accounting, and computer science background to enhance her practice of law. She helped modernize the practice of association law by designing multiple innovative software programs to better handle the specific nuances of the industry. Said programs empowered her team to handle upwards of 12,000 cases at a time.
Licensed to practice in all three U.S. Districts in the state of Florida, she recently obtained her CAM license to better assist managers and board members lead their communities. “I’m passionate about serving people through the practice of law, and empowering them as leaders,” said King.
Vice President of Branding and Business Development
1600 NE 12 Terrace
Ft. Lauderdale, FL 33305
(954) 941-9111 ex. 262
Alexandra is vice president at Best Roofing, where she oversees the Branding & Business Development department. She’s been with the Best Roofing team for more than five years and brings to Best Roofing a wealth of knowledge and experience in the commercial and industrial facility management industry. She provides exceptional customer service to every one of her clients and enjoys working with customers in her market. Outside of work she enjoys yoga, and she takes great pride in her three sons. Her top priorities in life are family, spiritual and physical health, and her career. She loves inspiring and motivating people, which shows in her co-workers’ comments that she is a hard-working, humble, focused, and fair woman.
President and Owner
Asphalt Restoration Technology Systems Inc.
1523 Pine Avenue
Orlando, FL 32824
Length of tenure: 12 years
Services: AR Tech has been servicing Florida since 1993 and is the leader in asphalt maintenance, sealcoating, striping, rejuvenation, consultation, and education.
Connie Lorenz is president and owner of Asphalt Restoration Technology Systems Inc., a multi-year, multi-category, award-winning Top Contractor named by Pavement Maintenance and Reconstruction magazine. In 2017, she received the prestigious Enterprising Women of the Year award, and in 2018 Pavement Magazine awarded her company its charitable contribution award for her work with Sunshine Foundation’s Dream Village. With more than 20 years in the asphalt industry, Lorenz holds a position on the National Pavement Expo Advisory Council and has become one of the top asphalt maintenance experts in the country, specializing in asphalt rejuvenation, maintenance, education, and consultation.
Greystone Management Company
620 N. Wymore Rd, Suite 240
Maitland, FL 32751
Alice serves as President and CFO for Greystone Management. She began her career in association management in 1994 with a Central Florida property management company where she fell in love with the industry. Her main focus was/is in the financial arena reviewing financial reports and corporate accounting. After 20 years, in 2014 she became a licensed CAM and now also enjoys this area of management as well. She feels some of the most important accomplishments a management company can achieve are to educate homeowners and board members and to provide personalized services to match the needs of the clients. Alice believes the commitment of all the employees of Greystone is the reason for their success.
Board Certified Construction Lawyer
Glazer & Sachs P.A.
4767 New Broad Street
Orlando, Florida 32814
Offices Ft Lauderdale, Tallahassee, & Tampa
Services: Overall association representation, amendments to association documents, civil litigation, representation of plaintiffs and defendants, State and federal trial and appellate courts, construction contracts and projects, developer/turnover issues, elections/annual meeting assistance, collection of assessments, arbitration and mediation of disputes, and pre- and post-hurricane assistance.
Pennie started with the firm ten years ago and has not looked back! Pennie loves her work contributing to the operational fabric of a community. She works hard to change the perception of who lawyers are and what they do to assist clients in achieving a result that is in their best interest and, ultimately, the best interest of their community. With an undergraduate degree in environmental science from Florida A&M University and her law degree from the University of Florida, Pennie is right at home blending her background in biology, physics, and chemistry with the law for clients’ construction-related needs.
Client Relations Manager
Greystone Management Company
620 N. Wymore Rd, Suite 240
Maitland, FL 32751
Danielle McKay serves as the client relations manager for Greystone Management, a well-respected boutique-style association management company. In this capacity, she provides oversight of the company’s client services, marketing, and new business development. With more than 25 years of project management and marketing experience, she is a strategic, results-oriented leader with expertise in all facets of client relations, operations, and marketing within the real estate and property management arena. Danielle’s proven success record at several high-profile organizations includes executing business growth initiatives and building high-performing teams that continually exceed service goals. Her sound business acumen and communication skills generate results while her emphasis on collaborative relationships helps Greystone Management achieve operational objectives to serve the needs of their current and prospective clients. Danielle has been a part of the Greystone Management team for eight years and is a Florida licensed CAM.
Association Banking Relationship Manager
26417 U.S. Highway 19 N.
Clearwater, Fl 33761
Services: Centennial Bank’s association banking services are structured specifically for the unique needs and challenges of association finance. From lending for improvement projects, insurance premiums, and lines of credit to generous investment products for reserves, Centennial has the financial strength to meet your association’s needs. Services also include full lockbox systems which integrate with management software. We want to be your trusted financial advisor.
The focus of Sheila’s entire career has always been based on how she can best serve her clients and exceed their expectations. With a bachelor of arts in communications and a master’s degree in management, she actively listens to her clients’s challenges and works with them to come up with a win-win solution.
Sheila started working with associations and managers back in 2009, working for a large contractor as a business development manager and then general manager. She learned firsthand the issues that associations face when it comes to managing large projects, including working with engineers and contractors and keeping lines of communication open and flowing smoothly.
As a relationship banker, she understands that trust and integrity are an important part of her job and works diligently on behalf of her clients to ensure that they end up in a good place financially. One of her proudest accomplishments is recently becoming an LCAM.
CMH Management, LLC
121 S. Orange Ave., Suite 1500
Orlando, FL 32801
Cynthia (Cindy) Paul Morales is an Orlando, Florida, native who started her own management company in 2013 and went completely independent in 2016 after holding such titles as Regional Manager, Branch Manager, and Director of Community Association Management for some of the largest management companies in Central Florida.
CMH Management began as a real estate entity in 2008 for her real estate business, Cindy Montsinger Homes. In 2013 Cindy married Vince Morales on the 16th floor Penthouse Suite of the Plaza North Tower commercial condominiums in downtown Orlando, which she also managed.
CMH Management provides management services for luxury high-rises, mixed use facilities, commercial and residential condominiums, and homeowner associations in the Central Florida area including Orange, Seminole, Osceola, Polk, and Lake Counties, and Cynthia is proud to announce that CMH Management is eagerly expanding business operations throughout Central Florida.
Vice President of Southwest Region
Condominium Associates and Precedent Hospitality
Locations in Naples, Fort Myers, and Clearwater
Services: A full-service community association management company, providing resort management, golf course management, facilities management, financial management, and administrative services.
Starting in 2001, Wendy Murray began her service to her own HOA as a board member and officer for more than a decade. During 2004–2005, she led her large HOA in hurricane preparedness during a very active hurricane season. In 2004, she became a CERT graduate and completed the Professional Development Series via FEMA. She was an executive for a national management company for years prior to joining Condominium Associates and Precedent Hospitality in 2018. She oversees Charlotte, Lee, and Collier County operations and sales. She enjoys teaching board members and managers as well as helping communities develop their own disaster preparedness plans.
CAO / President
Forge Engineering Inc.
2224 Trade Center Way
Naples, FL 34109
Services: Forge Engineering, established in 1996, is a locally owned, multi-disciplined engineering firm based in Florida. Forge’s services are utilized by clients to assist them in one or all phases of a project’s life.
Roxann is a proven administrator with a successful background of 30+ years of experience in the marketing and administration of engineering companies. Her background includes being the Florida Region CAO of an international engineering firm with more than 300 Florida-based personnel. During her tenure with engineering firms, she has been responsible for the day-to-day operations ranging from individual departments to large complex multifaceted engineering off-ices. She is credited with being the spark and laying the framework for the creation of Forge Engineering Inc. Roxann and husband Matt are parents of four children and three grandchildren. They live in Naples.
Vice President-Association Banking Relationship Manager
500 S. Australian Avenue
West Palm Beach, FL 33401
Phone: (561) 209-7166
Cell: (561) 236-3378
Jennifer has been in banking in South Florida for almost 30 years. During this time, she has worked a variety of retail banking positions from teller to branch manager. The past five years she has been a dedicated community association banker in the market. Jennifer has obtained her Florida community association manager license and sits on the board of the CAI Gold Coast Chapter. Jennifer lives in the Lake Worth area and enjoys spending time with her husband of 22 years and their two children. They are also a foster home for Dachshund Rescue South Florida.
CondoJobs Recruiting Service
1128 Royal Palm Beach Boulevard, 223
Royal Palm Beach, FL 33411
Lisa Pinder has been working for Florida Community Association Journal for 32 years, since the very first issue in January 1987. Her current position for the last 15 years is with CondoJobs Recruiting Service, where she has been assisting Florida associations and management companies in their search for licensed community association managers. CondoJobs Recruiting Service is Florida’s premier recruiting service dedicated to meeting the needs of board members and managers. Lisa’s resolution is to continue to meet the changing and growing needs of community associations, condominiums, homeowners associations, and cooperatives. She is committed to providing the information, resources, and services needed to operate associations effectively and efficiently. It is her ongoing goal to match managers with communities and management companies who are in need of their services.
Business Development Manager, Palm Beach
12270 SW 3rd Street, Suite 200
Plantation, FL 3332
Services: Castle Group is the premier choice for property management, specializing in serving the finest residential communities. The company’s philosophy is an unwavering focus on the resident experience; at Castle it is called Royal Service®. Castle is owned by CPAs that oversee a powerful combination of incredible people, streamlined systems, and advanced technology. Since no two properties are identical, Castle has created a menu of services that allows customers to create a solution that fits their needs. Castle does not manage an exceptional number of communities, just a number of exceptional ones.
With 10 years of experience in the community association industry, Beth Rappaport is an energetic Business Development Manager for Castle Group. Due to her motivated spirit, Beth paves the way for individuals in her industry with a passionate drive to succeed. She embodies Royal Service® in every client interaction through her dedication to building meaningful relationships. Her drive can be attributed to lessons learned at an early age from her father, a captain in the United States Navy. These lessons instilled in Beth a high level of integrity, preparedness, and high standards. Castle Group is very pleased to have her on our team.
Landex Resorts International Inc.
Length of Service: 10 Years
1100 Homestead Rd. N. Ste. D
Lehigh Acres, FL 33936
Services: Community association management and real estate services for commercial and residential condominiums, homeowners associations, timeshares, and vacation rental properties.
Robyn Rocco, VP, holds both associate and bachelor’s degrees and has a background in mass communications, business, and green design. Robyn offers a wide range of expertise to her clients. She has had several properties awarded Green Building designations for sustainable practices. When not working, she enjoys spending time with her family and 4-year-old son. Robyn is proud to be a part of a family business where their motto is, “Focus on people, and where a handshake means a lasting friendship.” This belief has proven successful as Landex just celebrated their 38th birthday on August 1st.
Director of Business Development
Vote HOA Now
Cathi has more than 15 years’ experience in community management. Before joining Vote HOA Now, she managed a portfolio of 27 communities—providing in-depth knowledge to the boards she worked with. She came to Vote HOA Now five years ago with that extensive experience which she has applied to developing long-standing client relationships—it truly helps when your vendor partner understands your business. Cathi has held the CMCA designation since 2011, is a CAI Educated Business Partner, and brings an inside perspective to the oversight of sales and marketing. Look for Cathi at your local trade show or contact her to attend one of Vote HOA Now’s live demos. You won’t be disappointed!
The MS Factor
1804 North Dixie Highway, Suite B
West Palm Beach, FL 33407
Valerie Staggs’ full-spectrum communications firm, The MS Factor, provides comprehensive advertising and marketing services, government relations, and public involvement to specialized industries including community association management. Her team of experts—led by Sharon Merchant, four-time Member of the Florida House of Representatives—has served a broad array of clients in the industry, from association managers to individual businesses serving residential communities. From government lobbying to website design, Valerie and her team at The MS Factor are extraordinary at their craft. Staggs also founded nonprofit organization Pandora’s Kids, is an award-winning author, is on the board of the West Palm Beach Police Athletic League, and is past president of the American Advertising Federation and the Executives’ Association of the Palm Beaches.
Sr. Account Manager & System Designer
Services: community security solutions—virtual gate guard, active and passive video surveillance, and access control.
Over the course of her seven-year career with Envera, Wendy Wilson has filled the roles of service manager, system designer, and most recently, senior account manager. While the responsibilities of each position have been different, the combined knowledge gives her the ability to be a great resource for the customers. One of her most satisfying accomplishments at Envera was contributing to the creation of the account management department, allowing her to work directly with clients, optimize and enhance their systems, and serve as an additional facet of The Envera Difference. Wendy says it is “gratifying to become a trusted partner, not just another vendor.”